30,000+ applications processed without performance issues

30+ final offers made through a fully automated process

Complex filters and conditional automations applied across all workflows

Seamless coordination across HR and over 20 hiring managers

Fast and responsive customer support throughout the process

How Mercedes-Benz Automotive Managed 30,000+ Internship Applications and Hired 30+ Rising Talents with Hirex

About the Company

Mercedes-Benz Automotive is the official distributor of Mercedes-Benz Group AG in Türkiye. The company manages the sales, marketing, and after-sales operations of Mercedes-Benz passenger cars and light commercial vehicles. In addition to its commercial operations, it also leads Mercedes-Benz Tech Türkiye, an IT and digital services hub that supports the global digital transformation of the brand. Furthermore, it hosts the MP Shared Service Center team, responsible for managing productive material purchase contracts, overseeing tool tracking from production to scrapping, and engineering changes for MB AG.

The Challenge

Every year, Mercedes-Benz Automotive launches Drive-Up, a high-volume internship and early-career talent program that receives tens of thousands of applications. In 2025, the team expected a record number of applicants—over 30,000—and needed to coordinate complex processes including screening, language assessments (English and German), academic background checks, and department-specific interviews.

Their existing tool often slowed down after just a few thousand applications. Important workflows—like filtering by graduation date, school location, or language fluency—required manual intervention or slow Excel exports every few days.

The HR team also needed to support over 20 different internal stakeholders with real-time visibility and minimal training, all while ensuring a seamless and fast candidate experience.

The Solution

Mercedes-Benz Automotive partnered with Hirex to manage the Drive-Up program from start to finish. Within days, the Hirex team implemented a customized solution designed for high-volume and multi-layered recruitment campaigns.

Key elements included:

Advanced Automations: Conditional flows automatically sent relevant language tests based on candidate input. Dual scoring (e.g., English and German) was processed with no manual intervention.

Platform Stability: Even with tens of thousands of applicants, the system remained stable and fast—whether navigating between pages, filtering data, or exporting reports. No bottlenecks, no crashes.

Responsive Support: The Hirex team handled incoming candidate messages, filtered them for relevance, and routed only critical communications to MBO's HR team. Customizations and feature tweaks were delivered swiftly based on evolving needs.

Audit-Ready Reports: All user actions, application movements, and test completions were logged in detail, enabling full transparency and data-driven decision-making.

The Results

The Drive-Up program was executed smoothly, attracting over 30,000 applicants and resulting in 30+ hires across multiple departments. Despite the volume, the platform remained fast and responsive at all times.

The team processed hundreds of interviews within weeks, created shortlist views for BPs with ease, and eliminated the need for manual Excel merges.

Stakeholders praised the system’s speed, flexibility, and visibility. Having seen tangible impact, Mercedes-Benz Automotive is already planning to use Hirex for its upcoming internship cycles in Fall 2025 and beyond.