First-ever youth program application process run with Anbean & Hirex

Fully branded candidate experience from application to communication contents

Seamless coordination between the Pernod Ricard, Anbean, and Hirex teams

End-to-end program setup including application management and brand communication

14 new hires

How Pernod Ricard Ran a Candidate-Centered Talent Program with Anbean & Hirex

About the Company

Pernod Ricard is a global leader in the wine and spirits industry, home to renowned brands such as Chivas Regal, Absolut, Jameson, and Ballantine’s. In Türkiye, Pernod Ricard operates with a lean but impactful team, focusing on premium brand positioning and meaningful youth engagement. Their local HR and marketing teams work closely to create experiences that reflect both global standards and local authenticity — Cheers 2 Careers being a standout example of this approach.

The Challenge

Although Pernod Ricard has long engaged with youth-focused employer branding activities through Anbean, Cheers 2 Careers was the first time the team chose to structure a full application and communication flow via a platform.

Their needs were clear:

• A smooth application experience aligned with employer branding
• Easy visibility into candidates and their progress
• Reliable communication tools to reach candidates at the right time
• Support for program engagement and communication materials

This was also the company’s first time managing an application process through an external platform - which came with both opportunity and learning moments.

The Solution

Anbean led the project end-to-end, coordinating with the Pernod Ricard team to set up application forms, organize candidate communications, and manage timelines. The Anbean-Hirex integration ensured that all applications were collected via Hirex, while event promotion and engagement remained within Anbean’s youth-focused channels.

While there were a few moments of friction such as uncertainty about bulk mail delivery and platform navigation, these highlighted the need for stronger onboarding and shared support. This insight led to the creation of a dedicated ecosystem support structure between Anbean, Coderspace, and Hirex, ensuring faster answers and smoother collaboration in future projects.

The Result

Cheers 2 Careers ran smoothly and successfully with clear visibility across candidates, strong communication support, and post-program contents that captured the experience authentically.

Pernod Ricard’s collaboration with Anbean & Hirex showed that a lean, candidate-centered process can still reflect the company’s global quality and culture. Early feedback was positive, and future projects are already under consideration.

A Scalable Partnership for Youth Engagement

With Hirex powering the infrastructure, and Anbean guiding the candidate experience and brand communication, Pernod Ricard gained a modern, branded, and well-supported platform for reaching young talent.

This project helped lay the groundwork for stronger operational alignment between employer brand campaigns and recruitment execution - opening the door for future programs that are just as meaningful and even more scalable.