Employer Branding

If you want to learn what employer branding is, why it is important for employers, and how it can improve your company's image, welcome to Hirex. Let's start by going over what you should know about employer branding.

While companies promote themselves, their reputations are not only affected by the things they control. In some cases, their reputation is affected by things beyond their control. We can give the following example:

The job search process is stressful for many people. For this reason, employee candidates expect a positive or even negative response from the company they applied to. If candidates cannot receive a positive or negative response from the company they interviewed for, they might comment negatively about that company. On the other hand, these candidates may convey positive opinions about a company with which they can actively communicate. Thus, establishing a bond with the people around them is crucial.

What Is Employer Branding?

Employer branding is the whole of the strategies implemented by a company to be seen as an attractive employer for its future or current employees. This concept includes significant elements such as the company's values, culture, mission, and career advancement opportunities. The aim is to attract the attention of talented and promising employees, bring them into the company, and increase their productivity.

Who Takes Responsibility for Employer Branding in a Company?

For many people, the answer is human resources specialists. That makes sense when considering the company's steps to create and promote its employer branding to people. Nevertheless, the critical point is that employer branding is much more than your choices. What is called employer branding is your identity. This identity is shaped and finalized by various responsible people, such as:

• The CEO, other C-suite executives, and the founders or business owners who have a clear strategic vision for the company and have established the principles they target to uphold.

• Team leaders who are responsible for coordinating, training, and evaluating team members.

• Human resources experts who are responsible for determining relations with employees and the company's policies.

• The marketing department that helps to convey company news to the outside world through social media channels.

These people in charge of a company can shape the impression their company will present, especially to job seekers. Besides, their ability to act together is decisive for a successful employer brand. For instance, an HR team wants to carry out work for the benefit of employees, and the marketing team wants to promote it. For these ideas to come true and create a good employer brand, the CEO must approve them.

What Is the Difference between Employer Brand vs. Company Brand?

To understand the question of "what is employer branding?" you need to learn the difference between "employer brand" and "company brand". These two terms are often confused with each other. Employer brand indicates the reputation you have created as an employer, especially among job candidates. The company brand is generally your company's reputation in other people's eyes.

The two are different, but they have a significant impact on each other. If your company has a reputable brand, it is a desirable place for those who want to work, which refers to a good company brand. However, if your company is known for a negative employer brand, people will avoid working with you or becoming your customers.

Why Is Employer Branding Important for Companies?

Today's business world is a very competitive place. This competitive environment is increasingly becoming where employees' freedom to choose employers rather than employers' employees is increasing. For this reason, the concept of employer branding is crucial when companies are making great efforts to maximize their reputation and attract qualified employees.

Companies are aware of this situation's importance in improving themselves, which we mentioned above. A successfully implemented employer brand plays a major role in creating and enhancing the image of a company that is aware of this.

With a successful employer branding, which is critical for an employer, you can provide your company with:

1. Attracting and retaining talented employees

A successful employer brand attracts candidates who can maximize the company's benefit. In addition, it maintains the motivation of current candidates to continue working in the company. This situation reduces the chances of employees leaving the job.

2. Increasing reputation and getting ahead of the competition:

Strong employer branding is invaluable to the overall corporate reputation. A company that wants to be at the forefront in a highly competitive environment must have a solid reputation to get ahead of its competitors. Therefore, this company must implement employer branding strategies correctly.

A company that pleases its employees and offers them attractive opportunities will gain a good impression on its employees, customers, and the general public. That helps strengthen customers' loyalty to the company and improve the company's business relations in the market.

3. Reducing Cost:

A well-implemented employer brand not only attracts qualified employees to the company but also creates a good impression on the outside world. That is also so important in reducing the company's recruitment and training costs. With the help of a successful employer brand, promising employees begin to show more demand for the company. In this way, recruitment processes are shortened, and qualified employees join the company at less cost. Additionally, the company can reduce costs such as training because its employees are less likely to leave their jobs.

So far, we have seen how important being a good employer is for employer branding. In order to give a good impression to those around you, it is essential to show the right approach from candidates in the recruitment process to your current employees. For example:

• You have to create an inclusive and equitable recruitment process for all candidates applying to your company without discrimination. It would be best to respect your candidates by evaluating them fairly and responding positively or negatively to their job applications as quickly as possible. For this reason, you need an ATS (Applicant Tracking System) to help you as an employer. You can check out Hirex, an ATS technology that is assertive in its field and suits your professionalism.

• As an employer, you should strive to create a work environment that motivates employees and makes them feel valued and safe (e.g., by providing benefits). It's also a great idea to offer various training opportunities to support your employees regarding skills within the company and their careers.

• Considering all these, you need Human Resources Information Systems (HRIS), which many human resources professionals use. Thanks to HRIS jobs, you can store and manage information such as benefits and employee performance reviews. Therefore, with the help of HRIS systems, the human resources process becomes much more manageable.

Besides, as an employer, promoting all of these to the outside world is crucial. In this respect, a good employer should be able to interact well with the outside world as well as with the candidates or current employees who have applied to the company. For instance:

• You can share images of your work environment and eye-catching career information pages with people via the internet. Few things motivate potential candidates more than getting to know a delightful and dynamic company.

• To meet potential candidates who are likely to bring success to your company, it's a good idea to invite them to your company. It will be easier to find and recruit them to your company thanks to the introductory meetings you organize in your office.

Conclusion

In this content, you first learned what employer branding is. Then, you discovered that you can make outstanding contributions to your company as an employer with the right employer branding strategies.

Although knowledge is power, when it comes to your company's reputation, just knowing is not enough. It would be best if you also put it into practice. This stage is generally challenging. However, some technologies can help you on this path today.

It is crucial to find the best technology that suits your company's professionalism and can meet all its needs.

In this regard, I recommend you examine Hirex, the new ATS Technology, for your company that wants maximum efficiency in the growth process in the competitive business world 2024. Hirex offers you an effective and practical user experience with its cutting-edge technology, from the recruitment processes to the following stages. All you have to do is work with pleasure while saving time and money!