10 Best Job Advertisement Examples

Recruitment Marketing

7 minutes

June 30, 2025

Written by Hirex

Job ads with salary info receive a 42% increase in applications, highlighting what job seekers prioritize! 💰

With crowded job boards, KPMG Bulgaria developed their careers page in one day and quickly published ads across multiple channels, resulting in hundreds of applications!

Whether you're a traditional business or a tech startup, transparent and creative job ads attract and retain top talent. Curious how leading companies create effective job ads in 2025? Let's explore! 👇

Marriott's Instagram Perks Ad

Marriott has figured out something pretty clever in the competitive hospitality recruitment world - they're using Instagram to show off what it's actually like to work for them! With over 85,000 Instagram followers, they've created a whole new way to attract top talent by showcasing their workplace culture and employee perks through eye-catching visuals.

Marriott's visual storytelling approach

The hotel giant uses Instagram to share engaging stories that connect with potential candidates. They offer glimpses into employee experiences, showcasing staff working and having fun, allowing candidates to envision themselves on the team. This approach is effective because at least 50% of our brain processes visual information, making Marriott relatable to our natural preferences! 🧠

Marriott's social media hiring strategy

Marriott's Facebook career page has 1.3 million followers and posts twice daily about employee wins, company culture, and news. They don't just share job openings; they engage with partnerships like the LinkedIn #PictureOpportunity tour.

Hubspot's 'Best Place to Work' Campaign

Hubspot knows something many companies don't - awards aren't just for office decoration! They've turned their workplace recognitions into powerful recruitment magnets that pull top talent straight to their doorstep.

While other companies focus on fancy perks or creative job titles, Hubspot showcases third-party validation through prestigious awards to build an authentic employer brand that job seekers actually trust. 🏆

Hubspot's award-based employer branding

Ever see a company bragging about being a great workplace? Hubspot backs it up! They proudly display their #2 Best Place to Work ranking from Glassdoor's Employees' Choice Award across their job postings. What makes this award special? It comes straight from employee reviews - not some paid marketing campaign.

IBM's Infographic Job Ad

IBM revolutionized recruitment with visually-driven job ads! Previously, it took 72 hours to create unique role descriptions, but now it's done in under one hour. A true game-changer! ⏱️

How IBM Made Job Ads Visual and Why It Works

Let's be honest - most job descriptions are boring walls of text that make your eyes glaze over. IBM recognized this problem and replaced those text-heavy landing pages with vibrant infographics that actually grab attention.

Did you know at least 50% of your brain is dedicated to processing visual information? IBM's approach taps directly into how our brains naturally work!

Galileo Camps' Video Job Ad

Video job ads aren't just a fancy trend - they actually work! Research shows they get 34% higher application rates than boring text-only listings. That's huge! 🔥 Galileo Camps totally nails this approach with videos that showcase their summer camp vibes and get candidates excited about joining their team.

Galileo's depiction of a typical workday

Ever applied for a job only to show up on day one thinking, "this is NOT what I signed up for"? Galileo solves this problem! Their videos provide candidates with a genuine "day in the life" preview so they know exactly what they're getting into.

You'll see staff members:

• Leading hands-on design and outdoor activities

• Participating in fun camp traditions like water days and classic games,

• Running opening ceremonies and STEAM projects.

This transparent approach helps candidates envision themselves in the role before they even apply. No surprises later! They attract staff who are perfect for their mission while offering applicants a realistic picture of camp life - both the fun parts and the challenges. Win-win! 🏆

Verizon's Coded Instagram Challenge

Verizon took job ads to a whole new level with their coded Instagram challenge that turned boring job postings into fun, interactive puzzles. Talk about thinking outside the box! 🧩

Verizon's gamified job ad concept

Remember playing games as a kid? Verizon brilliantly tapped into that same excitement by creating an Instagram challenge that required technical problem-solving skills—a clever way to assess candidates' abilities before they even apply!

Their Innovative App Challenge is a perfect example of this approach. Instead of just saying "Hey, we're hiring," they invited candidates to develop mobile app concepts that solve real-world problems.

Disney's Employee Testimonial Ads

Disney sprinkles its special brand of magic into recruitment by putting real employee stories front and center in their job ads. Instead of using boring corporate speak, they let their actual cast members —Disney's term for employees — tell their own stories. Pretty clever way to show off company culture, right? ✨

Disney's storytelling through employees

Disney excels at storytelling! Their job ads highlight team members sharing personal experiences. A military veteran at Disney notes: "It's a really good culture here at Disney and has helped me to solve the mystery of what it's like 'on the other side' of a military career".

IKEA's 'Assemble Your Future' Campaign

You've got to hear about this brilliant IKEA recruitment campaign! 🛠️ When they needed hundreds of employees for their new Australian megastore, they didn't just post boring job ads online. Instead, they hid job applications inside their actual products!

IKEA's offline job ad creativity

In our super-digital world, IKEA went old-school in the best possible way. They included an extra instruction sheet, titled "Career Instructions: Assemble Your Future," in every furniture box they sold. Speak directly to your target audience! These were people who already liked IKEA enough to buy their products. Plus, these sheets often got passed around to friends and family, creating a natural referral network.

The results? Absolutely incredible. IKEA spent ZERO money on media and ZERO on postage. Yet they received over 4,200 applications for just 280 positions. That's 15 applications per position!

IKEA's unique candidate experience

IKEA's philosophy centers on "Designing your career yourself", brought to life by this campaign. They believe co-workers should choose their challenges based on their life stage and motivations.

The "Assemble Your Future" campaign extends IKEA's core values and culture. Consider your company's values: does your recruitment process reflect them? If not, you might miss out on ideal cultural fits!

Microsoft's 'Problem Solvers Wanted' Ad

Back in 2009, Microsoft UK came up with something pretty genius for their job ads. Instead of the usual "apply here" button, they created a mathematical puzzle that candidates had to solve just to get the phone number to call! Talk about filtering out people who can't handle a challenge! 🧩

Microsoft's skill-based recruitment strategy

Microsoft was doing skills-based hiring way before it became the cool thing to do. These days, about 73% of employers use skills-based hiring in 2023, up from just 56% in 2022.

Microsoft's pre-application engagement

Think about what Microsoft accomplished here - they created a filtering system that attracted exactly who they wanted! By making candidates solve a puzzle before even applying, they:

• Got attention from people who weren't even looking for jobs

• Created a self-selecting pool of math-minded problem-solvers

• Showed off their company culture through the actual recruitment process

Would you have solved the puzzle to apply? Or would you have moved on to an easier application? 🤔

Burger King's 'Don't Mention the M' Ad

Burger King upped their recruitment game with the clever "Don't Mention the M" job ad! 😂 They posted a job for an "ARKETING ANAGER"—notice the missing M's? This cheeky nod at McDonald's turns a simple job posting into a memorable brand moment!

How Burger King Used Humor to Attract Talent

Humor makes everything more approachable, which is what Burger King aimed for. Research indicates that companies using playful content in recruitment are more relatable to candidates.

Funny job ads not only catch your eye but also foster connections between job seekers and employers. For Burger King, standing out on crowded job boards was crucial, and this approach succeeded!

Creating Job Ads That Stand Out in 2025 and Beyond

The future of hiring belongs to companies willing to think outside the boring bullet-point job description. The winners are telling stories, engaging multiple senses, and creating emotional connections way before the first interview even happens. 🚀