How to Build a Better Career Page That’ll Stand Out to Attract the Top Talents

Recruitment Marketing

6 minutes

March 3, 2025

Written by Hirex

According to a survey conducted by Glassdoor, 58% of their users apply for a job with a mobile phone. In the same study, a similar number of respondents (35%) said they would prefer they could complete the entire application process via mobile.

We also cannot ignore the fact that the biggest share of the labor force belongs to millennials, and by 2025, 75% of global human capital will be formed of millennials. Well, think where are Gen Z and Millennials? On their phones! 📲

Although most recruiters are searching for talent through their laptops via websites, having a mobile-friendly website interface would increase your chances of attracting more talent. As we can see from the survey, the best way to reach out to the Gen Z and Millenial talents is through mobile!

At the end of the day, the easier, the less crowded, and the less complicated you make your application process on your career site, the more qualified applicants you’ll have.

What Needs to be Included in a Great Career Page?

An excellent career page is central to drawing talent and expressing the values of the company. It needs to have key components that provide insight into the company culture, its values, and working advantages.

Building with simple, direct language allows the content to be easily consumable, while direct calls to action like an “apply now” can speed up the application process.

Making sure the candidate's experience is good is a key part of a successful career page. It should be intuitive, visually appealing, and clutter-free for easy navigation. In addition, make sure to test the functionality of the page to ensure that all links, buttons, and forms are working correctly for end-users.

When designing a career page, thinking like a possible HR Manager can help immensely. This angle allows you to start thinking about what information candidates specifically need to follow for a seamless application process.

What Are the Points That a Great Career Page Needs to Have?

Let Candidates Easily Spot Your Career Page

A quick exercise for you: Visit your company’s website and locate how to get to the career page. If it’s more than one click away from the home page, you are missing out on potential candidates.

Active applicants are seeking career pages. In a competitive job market like today’s, not being able to find your career site page could give candidates the freedom they need to skip your position entirely. That would be a HUGE mistake.

Think About Potential Employee’s Perspective

A business’s website is an incredible deposit to showcase its accomplishments and successes. But career pages aren't just about the company; they're about the people who work in it.

Rather than creating a company-oriented business job page, create the career site from the employee/job-seekers end-user perspective.

Just focus on how employees have succeeded in the organization. Offer testimonials that celebrate diversity and work culture at the company. Write specifically about photos and employees so prospective workers can check and verify.

Keeping Job Posts Updated & Organized Regularly

An effective careers page is job opening-ready-to-go with updated and organized job listings to draw top talent's attention. 👀

To ensure that open positions are front and center, establish a job board on your page with coverage for a variety of location and position-type-related filters for easy browsing and identifying jobs that fit a candidate’s wheelhouse.

On one hand, you have to make sure the job description has the necessary details; on the other, it also has to be engaging. Writing a customized job description for each job type and role can lead you to a dilemma.

Giving A Sneak-Peek To What's Next After the Application

Upon a candidate's application, it’s important to inform them what lies ahead for them. For example, at the bottom of an application page, you can indicate how long you expect the review and shortlisting process will take.

Sending this first correspondence will reassure candidates as they receive an additional layer of comfort that their application has been received and will be evaluated.

You should also give them more detail about what the interview process will be like so they can prepare accordingly. If there are videos and such that the candidate can use in preparing for their interview, for example, then share them on the career page.

How Hirex can help you to have the best version of your career page?

At Hirex, we constantly search for what recruiters need and we update our features regularly to align with their needs.

To ensure that recruiters and companies have all they need on a career site for seamless human resources management, Hirex has many features automated to minimize human mistakes.

Here are a couple of features that Hirex can provide you with:

• Career Page Builder: As first impressions matter, Hirex’s career page builder helps you to create an engaging, professional, and user-friendly career page to ensure that you attract the best talent that you need.
• Grow Your Talent Pool: Keep in touch with potential hires easily. Hirex helps you stay on their radar for when the perfect job opens up.
• Save Time with Automation: Let Hirex handle the boring tasks. This means you have more time for the important stuff, like talking to potential hires.
• Quick Picks with AI: Hirex helps you spot the best candidates fast. No more missing out on great hires because they got buried in the pile.
• Interview Scheduling, No Sweat: Set up interviews without the back-and-forth. Hirex makes it easy to find the best time for everyone.
• Making Candidates Happy: We make sure everyone who applies for a job feels valued. This makes your company look good and attracts even more talent.

To Do or Not to Do: Implementation of ATS

An applicant tracking system (ATS) is quite an essential part of the recruitment process today. It provides unquestionable advantages, from resume scanning and job posting to managing candidates and data-driven processing insight. Here are a few points that the implementation of an ATS can help you with 👇🏼

• Communicate Goals: Inform the team of your intention to implement an ATS and why. Well-defined goals will ease the implementation, and everyone is on the same page.
• Engage Key Departments: Specific representatives from departments such as IT, HR, etc., must be engaged well in advance. It is viewed as necessary for successful implementation.
• Offering Training: Invest in thorough training of your team to get familiar with the new technology. Make sure that the features and workflows make sense for the users.
• Monitor and Optimize: Test if it works after installation, get inputs from the users, and try to improve the system based on that feedback to solve any issues regarding the system.

What will your unique ATS requirements be as an organization? Look accordingly for some features available in the myriad of solutions out there in the marketplace, and remember cost and scalability are factors there.

The implementation of an ATS will involve significant planning and preparation and will require continuous optimization to ensure success.

We Have A Final Say 🎤

Overall, building a great career page is no piece of cake. 🍰

You should always follow trends, and the needs of potential candidates, and recruiters and align your company values. From the website’s user experience to impeccable features to build, we would advise you not to try to do it alone.

As Hirex, we can handle all for you. We constantly seek opportunities, companies to partner with to boost our strengths, and new features to implement on our product to provide the best service.

All for one, one for all - Hirex is here for you to shine! 🌟

Discover our product more in detail, and reach out to us if you want our help in building the best career page! 📩