About the Sales Development Representative role
A Sales Development Representative (SDR) opens the top of the sales funnel: researching target accounts, reaching out through email, phone, and social channels, qualifying interest, and booking meetings for Account Executives. The role is the engine of predictable pipeline.
SDR work rewards structure and resilience. Success comes from disciplined daily activity, sharp personalization at scale, fast follow-up on inbound interest, and honest qualification that protects AEs' time. It is also the classic entry point into a sales career, with a promotion path to AE within one to two years in most teams.
In your posting, state whether the role is outbound, inbound, or mixed, the tools in your stack, activity expectations, and the promotion path. Ambitious SDR candidates choose employers by the path more than the salary.
Sales Development Representative job description template
Job brief
We are looking for a Sales Development Representative to generate qualified pipeline for our sales team. Your responsibilities include researching and prospecting target accounts, running multi-channel outreach sequences, qualifying prospects against our ideal customer profile, and booking meetings for Account Executives. To succeed in this role, you should be organized, resilient, and genuinely curious about customers' problems.
Responsibilities
- Research target accounts and identify the right contacts and triggers for outreach
- Execute multi-channel outreach sequences across email, phone, and LinkedIn
- Respond to and qualify inbound leads quickly
- Run qualification conversations to assess fit, need, and timing
- Book qualified meetings for Account Executives and ensure strong handoffs
- Maintain clean activity, contact, and pipeline data in the CRM
- Hit weekly activity and monthly meeting targets
- Test and improve messaging, subject lines, and sequences with the team
- Share prospect feedback and objections with marketing and product
- Build enough product and market knowledge to hold credible first conversations
Requirements and skills
- Some experience in sales development, sales, customer-facing work, or a strong drive to start a sales career
- Excellent written communication for concise, personalized outreach
- Confident and warm phone presence
- Organized and consistent with daily activity and follow-ups
- Coachability and hunger for feedback
- Resilience: comfort with rejection as part of the job
- Familiarity with CRM and sales engagement tools, or ability to learn them fast
- BA or BSc degree is a plus but not required
Nice to have
- Experience with sales engagement platforms such as Outreach, Salesloft, or Apollo
- Experience selling or prospecting into our buyer persona
- A track record of promotion or top ranking in a previous SDR team
- A second language relevant to your target markets
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