About the Sales Development Representative role
A Sales Development Representative (SDR) opens the top of the sales funnel: researching target accounts, reaching out through email, phone, and social channels, qualifying interest, and booking meetings for Account Executives. The role is the engine of predictable pipeline.
SDR work rewards structure and resilience. Success comes from disciplined daily activity, sharp personalization at scale, fast follow-up on inbound interest, and honest qualification that protects AEs' time. It is also the classic entry point into a sales career, with a promotion path to AE within one to two years in most teams.
In your posting, state whether the role is outbound, inbound, or mixed, the tools in your stack, activity expectations, and the promotion path. Ambitious SDR candidates choose employers by the path more than the salary.
Sales Development Representative job description template
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Job brief
We are hiring a Sales Development Representative to open conversations that turn into pipeline. You will research target accounts, reach out by email, phone, and social, qualify what comes back honestly, and book the meetings our account executives close.
This is a good first sales job if you are organized enough to do the same disciplined thing every day, curious about the businesses you are calling, and able to take a no without carrying it into the next dial.
Responsibilities
- Research target accounts and identify the right contacts and triggers for outreach
- Execute multi-channel outreach sequences across email, phone, and LinkedIn
- Respond to and qualify inbound leads quickly
- Run qualification conversations to assess fit, need, and timing
- Book qualified meetings for Account Executives and ensure strong handoffs
- Maintain clean activity, contact, and pipeline data in the CRM
- Hit weekly activity and monthly meeting targets
- Test and improve messaging, subject lines, and sequences with the team
- Share prospect feedback and objections with marketing and product
- Build enough product and market knowledge to hold credible first conversations
Requirements and skills
- Some customer-facing or sales experience, or a genuine drive to start in sales
- Writes short outreach that reads as though a person wrote it for one recipient
- Warm and confident on the phone with strangers
- Consistent day after day, because this job is won on the boring middle weeks
- Wants the feedback and acts on it quickly
- Handles rejection as part of the work rather than a verdict
- Comfortable in a CRM and sales engagement tooling, or quick to learn both
- A degree helps but is not required
Nice to have
- Experience with sales engagement platforms such as Outreach, Salesloft, or Apollo
- Experience selling or prospecting into our buyer persona
- A track record of promotion or top ranking in a previous SDR team
- A second language relevant to your target markets
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