About the Web Designer role
A Web Designer designs the look, layout, and usability of websites: marketing sites, landing pages, e-commerce stores, and campaign microsites. They translate brand identity and business goals into responsive page designs, prepare assets and specifications for developers, and often build pages themselves in a CMS or no-code platform.
The title covers a spectrum. Some Web Designers are purely visual, delivering polished mockups in Figma for developers to build. Others are hybrid designer-builders who ship finished pages in tools like Webflow or WordPress. There is also overlap with UI/UX design, though Web Designers usually focus on marketing and content sites rather than complex product interfaces.
In your posting, specify what the designer will actually ship: mockups, production-ready pages, or both, and name the tools. Also mention who they will work with, since a Web Designer embedded in a marketing team optimizing landing pages has a very different week from one in an agency rotating across client brands.
Web Designer job description template
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Job brief
We are hiring a Web Designer to shape how our site looks and works. You will design responsive pages that carry our brand, prepare what developers need to build them accurately, and where the tools allow, build and publish the pages yourself.
This suits somebody with a careful eye for type and spacing across every breakpoint, enough technical understanding to design things that can actually be built, and the pace to turn feedback around quickly.
Responsibilities
- Design responsive web pages, landing pages, and site sections from brief to final handoff
- Create wireframes, mockups, and interactive prototypes in Figma or similar tools
- Maintain and evolve the website's visual system, including typography, color, and components
- Prepare optimized images, icons, and assets for production
- Collaborate with developers on handoff, and check that built pages match the design
- Build or update pages directly in the CMS or site builder where appropriate
- Apply UX best practices for navigation, readability, and accessibility, including WCAG basics
- Design with performance in mind: image weight, layout stability, and mobile experience
- Partner with marketing on landing pages and run design iterations based on conversion data
- Keep design files, components, and documentation organized for the team
Requirements and skills
- Has designed live websites, with links rather than a folder of images
- Expert in Figma or an equivalent design tool
- Designs responsively and thinks about the small screen first
- Knows enough HTML and CSS to design realistically and brief a developer
- Has worked in a content platform or site builder such as WordPress or Webflow
- Designs for accessibility and usability, not only for the screenshot
- Careful with typography and visual detail at every breakpoint
- Iterates quickly on feedback and hits deadlines
Nice to have
- Motion design or CSS animation experience
- Conversion rate optimization experience on landing pages
- Basic knowledge of SEO as it relates to page structure and performance
- Illustration or branding skills
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