Welcoming questions
- Can you tell us about your background and the email programs you have run?
- What is the best email you have received recently as a subscriber, and what made it work?
Role-specific / technical competencies
- Walk us through an automated flow you built: the trigger logic, the content, and the results.
- How do you approach segmentation? Give an example where segmentation clearly improved performance.
- What does your A/B testing process look like, and what is the most surprising test result you have seen?
- Explain how you monitor and protect deliverability, including authentication and list hygiene.
- Which email platforms have you used hands-on, and what are the strengths and limits of each?
Behavioural & culture fit
- Tell us about a time an email went out with a mistake. What did you do next?
- How do you push back when stakeholders want to email the whole list too often?
- How do you keep up with changes in email regulations and inbox provider rules?
Problem-solving / case
- Our open rates dropped 30 percent in one month. Walk us through your diagnosis step by step.
- You inherit a list of 100,000 contacts where half have not engaged in a year. What is your plan?
- Design a welcome flow for our product: how many emails, what goes in each, and how do you measure it?
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