Welcoming questions
- Can you tell us about yourself and the digital channels you have owned?
- Which campaign delivered your best ROI, and what made it work?
Role-specific / technical competencies
- How do you split a new quarterly budget across channels with limited historical data?
- Walk us through your measurement setup: what do you track, and where does attribution break?
- Describe a conversion optimization test you ran: hypothesis, result, and rollout.
- How do you evaluate whether an agency is doing a good job on paid media?
- Which tools are in your daily stack, and what does each answer for you?
Behavioural & culture fit
- Tell us about a campaign that flopped. When did you know, and what did you do?
- Describe a disagreement with leadership over marketing priorities. How was it resolved?
- How do you keep learning as platforms and algorithms change?
Problem-solving / case
- Cost per lead doubled in a month on your main paid channel. Walk us through your diagnosis.
- We give you an extra 30 percent budget for one quarter. Where does it go and how will you prove it worked?
- Organic traffic is growing but demo requests are flat. What do you investigate?
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