About the Email Marketing Manager role
An Email Marketing Manager owns the email channel end to end: newsletters, promotional campaigns, automated lifecycle flows, and the segmentation and deliverability work that makes them land. They plan the calendar, write or brief the copy, build the sends, run tests, and report on how email contributes to revenue or retention.
The role's center of gravity depends on your business. E-commerce email teams live in promotional calendars, cart abandonment flows, and revenue per send. B2B teams focus on nurture sequences, lead scoring handoffs, and newsletter engagement. Product-led companies emphasize lifecycle and onboarding emails. Name your platform, list size, and primary goal in the posting.
Deliverability knowledge separates good candidates from great ones. Anyone can build a pretty email, but inbox providers now enforce strict authentication and engagement standards, and one careless bulk send can damage a sender reputation for months. Probe for real experience with list hygiene, authentication, and recovering from deliverability dips.
Email Marketing Manager job description template
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Job brief
We need an Email Marketing Manager who can make email a dependable, well-run channel for engagement and revenue. You will plan and execute campaigns, build automated lifecycle flows, manage segmentation and list health, and continuously test your way to better performance.
This job is a good match if you have hands-on experience with a modern email platform, strong copy instincts, and a working command of deliverability. Good performance shows up in growing engagement and measurable revenue from email, with a healthy list and a strong sender reputation.
Responsibilities
- Own the email marketing strategy, calendar, and performance targets
- Plan, build, and send campaigns, including newsletters and promotions
- Design and maintain automated flows such as welcome, onboarding, nurture, and win-back sequences
- Write and edit email copy, or brief writers, with strong subject line discipline
- Segment the audience and personalize content based on behavior and lifecycle stage
- Run A/B tests on subject lines, content, timing, and cadence, and apply the results
- Monitor deliverability, sender reputation, and authentication, including SPF, DKIM, and DMARC
- Manage list growth, hygiene, and re-engagement, and keep unsubscribes and complaints low
- Ensure compliance with email regulations such as GDPR, KVKK, and CAN-SPAM
- Report on opens, clicks, conversions, and revenue per campaign and flow
- Coordinate email with broader marketing campaigns and product launches
Requirements and skills
- Hands-on experience leading email campaigns or lifecycle marketing for a brand
- Hands-on experience with at least one major email platform, such as Mailchimp, Klaviyo, or Braze
- A track record of building automated flows that produced measurable results
- Strong copywriting and editing skills for email
- Working knowledge of deliverability, authentication, and list hygiene practices
- Experience with segmentation, personalization, and A/B testing
- Basic HTML and email template editing skills
- Understanding of email compliance regulations in your markets
Nice to have
- Experience with SMS or push notification channels
- SQL or advanced reporting skills for deeper segmentation
- Lifecycle marketing experience in your business model, such as e-commerce or SaaS
- Experience recovering a domain from a deliverability problem
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