Welcoming questions
- Can you tell us about yourself and how you got into content marketing?
- Which piece of content or campaign are you most proud of, and what results did it drive?
Role-specific / technical competencies
- How do you build a content strategy from scratch? Walk us through your process from research to calendar.
- How do you use keyword and audience research to decide what to write, and what do you say no to?
- Describe your editing process. What separates a draft you publish from one you send back?
- How do you measure content performance, and which metrics do you consider vanity metrics?
- How do you approach distributing and repurposing a piece of content after it is published?
Behavioural & culture fit
- Tell us about a time a stakeholder wanted content you believed would not perform. How did you handle it?
- Describe how you have managed freelance writers or an agency to a consistent quality bar.
- How do you protect long-term content projects when short-term campaign requests keep arriving?
Problem-solving / case
- Our blog traffic has been flat for six months despite regular publishing. How would you diagnose the problem?
- You have budget for either one large original research report or ten SEO articles. How do you decide?
- A well-ranking article of ours is outdated and losing positions. Walk us through how you would rescue it.
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