Welcoming questions
- Can you walk us through your background and the types of campaigns you have run?
- Which marketing channel do you enjoy working in most, and why?
Role-specific / technical competencies
- Take one campaign you owned end to end. What was the goal, and what were the results?
- How do you decide which channels to use for a new campaign?
- Which metrics do you check daily during a live campaign, and what makes you intervene?
- Describe an A/B test you ran. What did you test, and what did you learn?
- Which marketing and analytics tools do you use regularly, and for what?
Behavioural & culture fit
- Tell us about a time a campaign underperformed. How did you respond?
- How do you handle competing deadlines from multiple stakeholders?
- Describe a piece of feedback on your work that changed how you operate.
Problem-solving / case
- You have a 5,000 dollar budget and one month to generate leads for a new product. Walk us through your plan.
- A campaign is getting strong clicks but almost no conversions. How do you diagnose the problem?
- Leadership asks you to prove marketing's contribution to revenue. What would you show them, and how would you build it?
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