Welcoming questions
- Can you tell us about yourself and how you got into paid advertising?
- What platforms and budget sizes have you managed, and which results are you most proud of?
Role-specific / technical competencies
- How do you structure a new Google Ads account, and how has your approach changed with Performance Max?
- Walk us through your keyword and audience research process for a product you have never marketed before.
- How do you set up and validate conversion tracking, and how do you catch broken tracking early?
- How do you decide when to trust automated bidding versus taking manual control?
- What does your weekly optimization routine look like across search and paid social accounts?
Behavioural & culture fit
- Tell us about a time you had to explain disappointing campaign results to a stakeholder.
- Describe a test you ran that failed. What did it teach you, and what did you do next?
- How do you collaborate with designers and copywriters to get the creative you need?
Problem-solving / case
- Cost per acquisition doubled in two weeks with no changes to the account. How do you investigate?
- You inherit an account spending 30,000 dollars a month with mediocre results. What do you audit first?
- Leadership wants to double the budget next quarter. How do you plan scaling without wrecking efficiency?
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