What does a Marketing Specialist do?

A Marketing Specialist executes the marketing plan: they build and launch campaigns, write and coordinate creative assets, manage budgets, and report on performance. They typically own several channels day to day and work under a Marketing Manager who sets strategy and priorities.

What is the difference between a Marketing Specialist and a Marketing Coordinator?

A Marketing Coordinator is usually a junior role focused on supporting the team with scheduling, logistics, and asset coordination. A Marketing Specialist owns campaigns end to end and is accountable for their results. Many marketers move from coordinator to specialist after one to three years.

What skills should I look for when hiring a Marketing Specialist?

Look for proof of campaigns they ran themselves, not campaigns their team ran. Strong candidates can explain the goal, the audience, what they tested, and the numbers. Copywriting samples, analytics fluency, and organized project management round out the core skill set.

How much experience should a Marketing Specialist have?

Most Marketing Specialist roles expect two to five years of marketing experience. Less than that usually fits a coordinator title, while more experienced candidates will expect a senior specialist or manager title. Match the title to the seniority you actually need, since mismatches inflate both applications and salary expectations.

Marketing Specialist Job Description

This title is worn by people with entirely different skills. Somebody who has run paid social for three years and somebody who has run trade shows for three years both apply, and a posting that stays vague will collect both while satisfying neither. Naming the channels is the single highest-return edit you can make here.

The draft below describes an execution-focused role sitting under a marketing lead, which is the most common shape. Decide which channels this person owns outright and which they merely support. Then decide who writes the copy, because a specialist who also writes is a different and scarcer hire than one who briefs somebody else.

Be realistic about how many campaigns run in parallel. Marketing people leave these roles over volume far more often than over the work itself, and a posting that quietly understates the load buys you a short tenure. The generator below can produce a demand generation, content, or events version of the description.

Written by Yağmur Erge, HR Content Specialist at Hirex. Reviewed by the Hirex Recruitment Team.
Last updated August 25, 2026.

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About the Marketing Specialist role

A Marketing Specialist plans and executes marketing campaigns across channels such as email, social media, paid ads, and events. Sitting between strategy and hands-on execution, they turn the marketing plan into live campaigns, track how those campaigns perform, and feed the results back into the next round of planning.

The scope depends heavily on team size. In a small company, a Marketing Specialist is often a generalist who touches everything from landing pages to trade show logistics. In a larger organization, the role usually specializes in one area such as demand generation, product marketing support, or regional campaigns, working under a Marketing Manager.

When writing your posting, be explicit about which channels the specialist will own and which they will only support. Candidates with three years of paid ads experience and candidates with three years of event marketing both call themselves Marketing Specialists, and a vague posting will attract both while satisfying neither.