About the Copywriter role
A Copywriter turns marketing strategy into words that sell. They write landing pages, ads, emails, product descriptions, social posts, and campaign concepts, always with a specific audience and a specific action in mind. Good copy sounds effortless, but behind it sits careful research into customers, competitors, and the single message most likely to move a reader from interest to action.
The role demands range. A strong copywriter shifts between a punchy headline, a persuasive email sequence, and a long-form page without losing the brand's voice. They collaborate daily with designers, marketers, and product teams, take feedback without ego, and treat performance data as a genuine input to the craft: if a variant converts better, that is the answer, not their favorite line.
In your posting, name the channels and formats the copywriter will own, the tone of your brand, and who they will work with day to day. Specify whether the role leans toward conversion copy, brand storytelling, or content writing, since these attract quite different writers, and always ask for a portfolio with context on what each piece was meant to achieve.
Copywriter job description template
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Job brief
We are hiring a Copywriter to turn what we are trying to say into words that work. You will write landing pages, ads, emails, product copy, and campaign concepts, always aimed at a particular reader and a particular action rather than at sounding good in isolation.
This suits somebody with real range who can move from a headline to a long page without losing our voice, takes an edit without treating it as a verdict, and accepts that the variant which converts better is the right one.
Responsibilities
- Write copy for landing pages, ads, emails, social media, and product marketing materials
- Develop campaign concepts and messaging together with designers and marketers
- Maintain and evolve the brand voice, keeping it consistent across every channel
- Research audiences, competitors, and customer language to sharpen messaging
- Create and test copy variants for A/B experiments and improve based on results
- Edit and proofread your own work and support colleagues with reviews
- Adapt long-form assets such as case studies and guides into channel-specific copy
- Apply SEO principles to web copy without sacrificing readability
- Manage multiple briefs at once and deliver against deadlines
Requirements and skills
- Has written professionally, with a portfolio that shows the range
- Excellent at writing, editing, and catching what a proofreader would catch
- Shifts tone and format without losing the brand underneath
- Turns a brief or a positioning document into finished copy without hand-holding
- Understands what makes copy convert and writes toward an outcome
- Knows enough about search to write web copy that can be found
- Works well with designers and handles structured feedback in both directions
- Keeps several deadlines in view at once
Nice to have
- Experience writing for B2B or SaaS audiences
- Familiarity with tools such as Figma, Google Analytics, or email platforms like Mailchimp or HubSpot
- Experience scripting video ads or podcasts
- A second language for adapting campaigns to other markets
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