About the Copywriter role
A Copywriter turns marketing strategy into words that sell. They write landing pages, ads, emails, product descriptions, social posts, and campaign concepts, always with a specific audience and a specific action in mind. Good copy sounds effortless, but behind it sits careful research into customers, competitors, and the single message most likely to move a reader from interest to action.
The role demands range. A strong copywriter shifts between a punchy headline, a persuasive email sequence, and a long-form page without losing the brand's voice. They collaborate daily with designers, marketers, and product teams, take feedback without ego, and treat performance data as a genuine input to the craft: if a variant converts better, that is the answer, not their favorite line.
In your posting, name the channels and formats the copywriter will own, the tone of your brand, and who they will work with day to day. Specify whether the role leans toward conversion copy, brand storytelling, or content writing, since these attract quite different writers, and always ask for a portfolio with context on what each piece was meant to achieve.
Copywriter job description template
Job brief
We are looking for a Copywriter to write clear, persuasive copy across our marketing channels. You will produce landing pages, ads, email campaigns, social content, and product messaging that reflect our brand voice and drive measurable action. You will partner with designers and marketers from concept to launch, and refine your work based on performance data. To succeed in this role, you should write with precision and personality, handle feedback gracefully, and care as much about results as about craft.
Responsibilities
- Write copy for landing pages, ads, emails, social media, and product marketing materials
- Develop campaign concepts and messaging together with designers and marketers
- Maintain and evolve the brand voice, keeping it consistent across every channel
- Research audiences, competitors, and customer language to sharpen messaging
- Create and test copy variants for A/B experiments and improve based on results
- Edit and proofread your own work and support colleagues with reviews
- Adapt long-form assets such as case studies and guides into channel-specific copy
- Apply SEO principles to web copy without sacrificing readability
- Manage multiple briefs at once and deliver against deadlines
Requirements and skills
- Proven working experience as a Copywriter, Content Writer, or similar role, with a portfolio
- Excellent writing, editing, and proofreading skills in English
- Ability to adapt tone and style across formats, from ad headlines to long-form pages
- Experience turning creative briefs and positioning documents into finished copy
- Familiarity with conversion principles and writing for measurable outcomes
- Working knowledge of SEO basics for web copy
- Comfort collaborating with designers and giving and receiving structured feedback
- Ability to manage deadlines across several projects simultaneously
Nice to have
- Experience writing for B2B or SaaS audiences
- Familiarity with tools such as Figma, Google Analytics, or email platforms like Mailchimp or HubSpot
- Experience scripting video ads or podcasts
- A second language for adapting campaigns to other markets
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