About the Content Writer role
A Content Writer researches, writes, and edits the content a company uses to attract and educate its audience: blog articles, guides, landing pages, case studies, newsletters, and more. Good content writers turn expertise into words people actually want to read.
The role has evolved: modern content writers work with SEO briefs, understand search intent, collaborate with designers on visuals, and increasingly use AI tools as drafting assistants while owning quality, accuracy, and voice. What has not changed is the core: clear thinking expressed in clear writing.
In your posting, describe your audience, content types, publishing cadence, and how success is measured. Ask for writing samples relevant to your domain; a portfolio in your topic area outweighs years of generic experience.
Content Writer job description template
Job brief
We are looking for a Content Writer to create clear, engaging content for our blog, website, and marketing campaigns. Your responsibilities include researching topics, writing and editing articles and landing pages, applying SEO fundamentals, and keeping our voice consistent across everything we publish. To succeed in this role, you should write excellent prose, work well with briefs and feedback, and care about accuracy as much as style.
Responsibilities
- Research industry-related topics, combining online sources, interviews, and internal expertise
- Write clear, engaging marketing copy and long-form content for our audience
- Prepare well-structured drafts using content briefs and editorial guidelines
- Optimize content for search intent and on-page SEO fundamentals
- Proofread and edit posts before publication, and update published content to keep it accurate
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Ensure all-around consistency in style, fonts, images, and tone
- Repurpose strong content across formats such as newsletters and social posts
- Track how content performs and apply learnings to future pieces
Requirements and skills
- Proven work experience as a Content Writer, Copywriter, or similar role
- Portfolio of published articles relevant to a professional audience
- Excellent writing and editing skills in English
- Experience doing research using multiple sources and interviewing subject matter experts
- Familiarity with SEO fundamentals and writing for search intent
- Experience with content management systems such as WordPress or a headless CMS
- Ability to meet deadlines and manage multiple pieces in parallel
- BSc or BA in Marketing, Journalism, English, or a relevant field, or equivalent experience
Nice to have
- Experience writing for B2B SaaS or HR audiences
- Basic analytics literacy with GA4 or Search Console
- Experience using AI writing tools responsibly within an editorial process
- Visual content skills such as simple graphics or screenshots
Generate a custom Content Writer job description
Need a version tailored to your company, seniority level, or industry? Describe the role and our AI job description generator will draft one in seconds.
