About the Content Writer role
A Content Writer researches, writes, and edits the content a company uses to attract and educate its audience: blog articles, guides, landing pages, case studies, newsletters, and more. Good content writers turn expertise into words people actually want to read.
The role has evolved: modern content writers work with SEO briefs, understand search intent, collaborate with designers on visuals, and increasingly use AI tools as drafting assistants while owning quality, accuracy, and voice. The core requirement is still the same: clear thinking expressed in clear writing.
In your posting, describe your audience, content types, publishing cadence, and how success is measured. Ask for writing samples relevant to your domain; a portfolio in your topic area outweighs years of generic experience.
Content Writer job description template
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Job brief
Our marketing runs on published words: blog articles that earn search traffic, landing pages that convert it, and newsletters that keep readers coming back. This role owns the writing behind all of it. You would take a brief, dig into the topic until you understand it better than most competitors' writers do, and ship a draft that needs one round of edits, not four.
Expect a steady cadence rather than heroics: several pieces in motion at once, real feedback from an editor, and analytics that tell you honestly what worked. Writers who treat accuracy and voice as non-negotiable do their best work here.
Responsibilities
- Dig into assigned topics through published sources, product knowledge, and conversations with internal experts until the piece has real substance
- Produce long-form articles, guides, and web page copy that hold a reader's attention from headline to close
- Turn briefs and style guidelines into structured drafts that arrive close to publish-ready
- Write for search intent, handling keyword placement, headings, and metadata as part of the craft rather than an afterthought
- Edit and proofread your own work before handoff, and refresh older published pieces so they stay accurate
- Work alongside designers and marketers to pair each piece with the right visuals and distribution plan
- Run light keyword research to spot topics worth covering and angles competitors have missed
- Keep tone, formatting, and terminology consistent across everything the team publishes
- Spin strong pieces into other formats: newsletter editions, social posts, or sales enablement snippets
- Review performance data on published content and fold the lessons into your next brief
Requirements and skills
- A working history producing content professionally, whether in-house, at an agency, or freelance
- Published portfolio aimed at a professional audience, ideally near our domain
- Prose in English that is clean on the first read: precise, well structured, and free of filler
- Comfort building a piece from multiple sources, including getting useful material out of busy subject matter experts
- Practical grasp of SEO basics and how search intent shapes structure and angle
- Hands-on time in a CMS, whether WordPress or a headless setup
- Reliability under a real editorial calendar, with several pieces moving at once
- Degree in a writing-adjacent field or an equivalent track record
Nice to have
- Writing experience for B2B SaaS or HR audiences
- Basic analytics literacy with GA4 or Search Console
- A sensible, documented way of using AI writing tools inside an editorial process
- Simple visual skills: annotated screenshots, basic graphics, or chart mockups
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