About the Product Marketing Manager role
A Product Marketing Manager connects what a product does to why customers should care. They own positioning and messaging, plan and run product launches, research customers and competitors, and equip sales teams with the narratives and materials they need to win. When a product is strong but the market does not seem to get it, product marketing is usually the missing piece.
The role is deeply cross-functional. A strong PMM works with product teams on roadmap narratives, with marketing on campaigns, with sales on enablement and objection handling, and with customers on win-loss and research interviews. They translate features into customer outcomes, keep competitive intelligence fresh, and choose their words carefully, because messaging compounds across every channel and every conversation that reuses it.
In your posting, describe your product, your buyer, and where the PMM will focus in their first six months: product launches, sales enablement, competitive positioning, or building awareness for a new category. Also clarify whether this is your first product marketing hire or an addition to an existing team, since the scope, autonomy, and expectations differ enormously between those two situations.
Product Marketing Manager job description template
Job brief
We are looking for a Product Marketing Manager to own how our product is positioned, launched, and sold. You will craft messaging grounded in customer and competitive research, plan go-to-market for new features and products, and create the content and tools that help sales and marketing convert interest into revenue. You will also track competitor moves and win-loss patterns and feed those insights back to product. To succeed in this role, you should pair sharp strategic thinking with the willingness to write, ship, and measure.
Responsibilities
- Develop and maintain positioning and messaging for the product and its key features
- Plan and execute product and feature launches across marketing, sales, and success teams
- Conduct customer research, win-loss interviews, and competitive analysis to inform strategy
- Create sales enablement assets such as decks, one-pagers, battlecards, and demo narratives
- Partner with content and demand generation teams on campaigns that reflect the positioning
- Write and review website, email, and campaign copy for message consistency
- Track competitor positioning, pricing, and launches and keep internal teams informed
- Define launch success metrics and report adoption and pipeline impact
- Collect market feedback and channel it into product roadmap discussions
Requirements and skills
- Proven working experience as a Product Marketing Manager or in a closely related marketing role
- Track record of planning and executing successful product or feature launches
- Excellent writing skills, from positioning documents to customer-facing copy
- Experience running customer, market, or win-loss research and turning it into strategy
- Ability to build sales enablement materials that sales teams actually use
- Comfort working cross-functionally with product, sales, and marketing leadership
- Analytical skills to measure launch performance and messaging effectiveness
- BSc in Marketing, Business, Communications, or a related field, or equivalent experience
Nice to have
- Experience in B2B SaaS and marketing to buying committees
- Familiarity with frameworks such as jobs-to-be-done or the April Dunford positioning approach
- Experience with pricing and packaging projects
- Familiarity with tools such as HubSpot, Salesforce, or product analytics platforms
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