Welcoming questions
- Can you tell us about yourself and how you became a copywriter?
- Which piece in your portfolio are you most proud of, and what result did it drive?
Role-specific / technical competencies
- Walk us through your process from receiving a brief to delivering final copy.
- How do you learn a brand's voice quickly, and how do you keep it consistent across channels?
- How do you research the audience before writing, and what customer language sources do you rely on?
- How do you approach writing headlines: how many do you draft and how do you choose?
- How do you balance SEO requirements with readability when writing web copy?
Behavioural & culture fit
- Tell us about a time a stakeholder rewrote your copy into something weaker. How did you handle it?
- Describe a piece that flopped despite your best effort. What did you learn from it?
- How do you manage deadlines when three teams need copy in the same week?
Problem-solving / case
- Our landing page gets traffic but few sign-ups. How would you diagnose and rewrite it?
- Write a headline for our product in three different tones, and tell us which you would test first and why.
- A legal review strips the strongest claims from your ad copy. How do you keep it persuasive?
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