About the Digital Marketing Manager role
A Digital Marketing Manager plans, runs, and optimizes marketing across digital channels: search, paid media, email, social, and the website itself. They own digital budgets and funnels, and they answer the question every CEO asks: what did we get for the spend?
The best digital marketers combine channel craft with measurement discipline. They know how to build a paid campaign and also how to attribute its results honestly, when to trust the dashboard and when to question the tracking. In most companies, the role manages agencies or specialists and coordinates closely with content and sales.
In your posting, name the channels that matter most for you, the budget scale, the tools in your stack, and whether the role manages people or agencies. Digital marketing is many trades under one name, and clarity attracts the right craft mix.
Digital Marketing Manager job description template
Job brief
We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. Your responsibilities include planning and executing campaigns on search, paid, email, and social, managing the digital budget, measuring performance against goals, and continuously improving conversion across the funnel. To succeed in this role, you should combine hands-on channel skills with strong analytics and a test-and-learn mindset.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, email, paid advertising, and social media campaigns
- Design, build, and maintain our digital presence across channels
- Measure and report performance of all digital marketing campaigns against goals such as ROI and KPIs
- Manage the digital marketing budget and allocate spend by performance
- Identify trends and insights, and optimize spend and performance based on them
- Brainstorm new and creative growth strategies and run structured experiments
- Plan, execute, and measure conversion tests across landing pages and funnels
- Collaborate with internal teams to create landing pages and optimize the user experience
- Manage agencies, freelancers, and platform partners
- Evaluate emerging technologies and channels, and adopt where appropriate
Requirements and skills
- Proven working experience in digital marketing with campaign-level ownership
- Demonstrable experience leading and managing SEO/SEM, email, and paid advertising campaigns
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and convert
- Experience with A/B testing and conversion optimization
- Solid knowledge of analytics tools such as GA4 and advertising platforms such as Google Ads and Meta
- Working knowledge of HTML and landing page tools is a plus
- Strong analytical skills and data-driven thinking
- BSc or BA in Marketing or a relevant field, or equivalent experience
Nice to have
- B2B SaaS demand generation experience
- Marketing automation experience with tools such as HubSpot
- Experience managing meaningful monthly ad budgets
- Attribution and reporting setup experience
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