About the Digital Marketing Manager role
A Digital Marketing Manager plans, runs, and optimizes marketing across digital channels: search, paid media, email, social, and the website itself. They own digital budgets and funnels, and they answer the question every CEO asks: what did we get for the spend?
Strong candidates pair channel craft with measurement discipline. They can build a paid campaign from scratch, then attribute its results honestly, knowing when to trust the dashboard and when to question the tracking. In most companies the role also manages agencies or specialists and works closely with content and sales.
In your posting, name the channels that matter most for you, the budget scale, the tools in your stack, and whether the role manages people or agencies. Digital marketing covers several disciplines, and these details help attract candidates with the right mix of experience.
Digital Marketing Manager job description template
Free download. Use it offline or customize it for your company.
Job brief
Our marketing team is small and accountable for numbers, and we need someone who can own the digital side end to end. You would run our paid, search, email, and social programs, hold the budget, and be the person who knows why last month's cost per lead moved. A typical week mixes hands-on campaign work with reporting, funnel fixes, and steering our agency partners.
The job rewards curiosity about data as much as creative instinct. If you like shipping a test, reading the results honestly, and reallocating budget based on what you learned, you will fit in well here.
Responsibilities
- Own the digital marketing budget, deciding channel allocation and reallocating spend toward what performs
- Run paid acquisition programs on search and social advertising platforms, from targeting through creative iteration
- Grow organic visibility through SEO work on the website and coordination with content production
- Build and send email campaigns and lifecycle flows that move leads through the funnel
- Report on channel and campaign performance with honest attribution, and translate the numbers into decisions
- Design and run conversion experiments on landing pages, forms, and key funnel steps
- Partner with design, content, and sales to ship landing pages and campaigns on schedule
- Direct agencies, freelancers, and platform reps, holding them to clear briefs and targets
- Keep tracking and analytics infrastructure trustworthy, flagging and fixing measurement gaps
- Explore new channels and pilot platforms or formats where there is a clear audience fit
- Maintain a testing roadmap so growth ideas get prioritized, shipped, and documented rather than debated
Requirements and skills
- Several years running digital campaigns where you were accountable for results as well as execution
- Hands-on history across at least three of: paid search, paid social, SEO, email marketing, and website conversion work
- Fluency with GA4 or comparable analytics, plus the major ad platforms
- A track record of A/B tests that changed what the team did next
- Comfort building audience segments and turning them into campaigns that convert and can be measured
- Ability to defend a budget decision with data and to admit when a channel is not working
- Clear written communication for briefs, reports, and stakeholder updates
- Degree in marketing or a related field, or equivalent practical experience
- Basic familiarity with HTML and landing page builders is helpful
Nice to have
- Demand generation experience in B2B SaaS
- Marketing automation skills with a platform such as HubSpot
- History of managing substantial monthly ad budgets
- Experience setting up attribution models and reporting stacks
- People management or agency-side background
Generate a custom Digital Marketing Manager job description
Need a version tailored to your company, seniority level, or industry? Describe the role and our AI job description generator will draft one in seconds.
