About the Content Marketing Manager role
A Content Marketing Manager plans, produces, and distributes content that attracts an audience and turns it into customers. They own the content calendar, write or commission blog posts, guides, case studies, and other assets, and make sure every piece serves a clear goal: organic traffic, lead generation, sales enablement, or brand authority. The role blends editorial craft with marketing accountability.
The role sits between creativity and measurement. A strong Content Marketing Manager understands SEO and keyword intent, briefs and edits writers to a consistent standard, and repurposes one strong idea across formats and channels. They also track what the content actually achieves, using analytics to double down on topics that convert and cut those that only generate vanity traffic. In many teams they manage freelancers, an in-house writer, or an agency.
In your posting, specify your primary channels and content types, whether the role is hands-on writing or mostly editing and managing, the size of any budget or team, and the metrics you will judge success by. Content marketers range from pure writers to program managers, and each profile reads a posting differently, so clarity on these points filters applicants far better than any list of skills.
Content Marketing Manager job description template
Job brief
We are looking for a Content Marketing Manager to own our content strategy and turn it into published work that drives measurable growth. You will manage the editorial calendar, write and edit high-quality content across formats, optimize it for search intent, and distribute it through the channels where our audience spends time. You will also track content performance and report on its contribution to traffic, leads, and pipeline. To succeed in this role, you should pair excellent writing and editing skills with a data-driven mindset.
Responsibilities
- Develop and own a content strategy aligned with marketing and revenue goals
- Plan and manage the editorial calendar across blog, guides, case studies, and other formats
- Write, edit, and proofread content to a consistently high standard
- Conduct keyword and audience research to prioritize topics with real demand
- Optimize new and existing content for SEO and search intent
- Distribute content through email, social, and partner channels, and repurpose it across formats
- Brief and manage freelance writers, designers, or agencies
- Collaborate with product, sales, and design teams on messaging and campaign content
- Track content performance and report on traffic, engagement, conversions, and pipeline influence
- Maintain brand voice and editorial guidelines across all published material
Requirements and skills
- Proven working experience as a Content Marketing Manager, Content Strategist, or similar role
- Outstanding writing and editing skills in English, with a portfolio of published work
- Hands-on experience with SEO, keyword research, and content optimization
- Proficiency with web analytics tools and the habit of making decisions from data
- Experience managing an editorial calendar and shipping content on schedule
- Ability to brief, edit, and manage external writers or agencies
- Familiarity with content management systems and marketing automation tools
- BSc in Marketing, Journalism, Communications, or a related field, or equivalent experience
Nice to have
- Experience with B2B or SaaS content marketing and longer sales cycles
- Basic design or video editing skills for repurposing content
- Experience running webinars, podcasts, or other non-written formats
- Familiarity with AI writing tools and a clear point of view on using them responsibly
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