About the Social Media Manager role
A Social Media Manager owns a brand's presence on social platforms: planning the content calendar, creating and scheduling posts, engaging with the community, and turning performance data into a sharper strategy. The role blends creativity, consistency, and analytical follow-through.
Expectations vary by company. Some roles are content-creation heavy, including copywriting, design coordination, and short-form video. Others emphasize community management, paid social, or influencer partnerships. List your priority platforms and whether the role includes paid campaigns so candidates can judge fit honestly.
Strong candidates show, not tell: their portfolio of accounts and posts says more than any CV line. Look for consistent brand voice, community interactions handled with grace, and evidence they learn from metrics rather than posting on autopilot.
Social Media Manager job description template
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Job brief
We are hiring a Social Media Manager to plan useful content, manage daily publishing, and build genuine conversations with our audience. You will be responsible for creating and publishing original content, managing the posting calendar, engaging with followers, and reporting on performance.
You should feel at home in the role if you have hands-on experience managing brand accounts, strong copywriting skills, and the ability to translate engagement data into better content decisions.
Responsibilities
- Design and implement a social media strategy aligned with business goals
- Plan and maintain the content calendar across platforms
- Create, edit, and publish engaging content, including text, images, and short-form video
- Collaborate with design and content teams to keep visuals on brand
- Monitor mentions, comments, and messages, and respond in the brand voice
- Build relationships with followers, creators, and partner communities
- Track performance metrics such as reach, engagement, and follower growth, and report monthly
- Run experiments with formats, timing, and messaging, and scale what works
- Stay current with platform changes, trends, and emerging channels
- Coordinate with marketing on campaigns, launches, and paid social where applicable
Requirements and skills
- Experience running brand social accounts with clear ownership of the content calendar
- Hands-on experience managing brand accounts on major platforms such as LinkedIn, Instagram, X, and TikTok
- Excellent copywriting skills and an eye for visual content
- Experience with scheduling and analytics tools such as Buffer, Hootsuite, or native platform analytics
- Ability to interpret engagement data and adjust strategy accordingly
- Strong organizational skills to run a consistent multi-platform calendar
- Good judgment for tone, timing, and sensitive topics
- BSc or BA in Marketing, Communications, or a relevant field, or equivalent experience
Nice to have
- Short-form video creation and editing skills
- Experience with paid social campaigns
- Influencer or creator partnership experience
- Community management experience for a B2B brand
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