Welcoming questions
- Can you tell us about yourself and the brand accounts you have managed?
- Which post or campaign of yours performed best, and why do you think it worked?
Role-specific / technical competencies
- How do you build a monthly content calendar, and how far ahead do you plan?
- Which metrics do you report on, and which do you personally optimize for?
- How do you adapt one piece of content across different platforms?
- Which scheduling and analytics tools do you use daily?
- How do you keep a consistent brand voice when multiple people create content?
Behavioural & culture fit
- Tell us about a time you handled negative comments or a small PR issue on social media.
- How do you keep generating fresh ideas when engagement plateaus?
- Describe a trend you deliberately skipped. Why?
Problem-solving / case
- Our follower count grows but engagement keeps falling. How would you diagnose it?
- A post goes viral for the wrong reason. Walk us through your first two hours.
- You have no design support this month. How do you keep the calendar full and on brand?
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