Welcoming questions
- Can you tell us about your background and the sites you have grown through SEO?
- What change in search over the past two years has affected your work the most?
Role-specific / technical competencies
- Walk us through your best organic growth result: starting point, strategy, your role, and the numbers.
- How do you run keyword research and decide which keywords are actually worth targeting?
- What does your technical SEO audit cover, and how do you prioritize the findings for engineers?
- How do you brief a writer so the piece matches search intent without reading like SEO filler?
- How do you measure SEO success beyond rankings, and what does your monthly report contain?
Behavioural & culture fit
- Tell us about a time engineering or content pushed back on your recommendations. How did you get them shipped?
- Describe a time an algorithm update hurt your traffic. What did you do?
- How do you keep your SEO knowledge current, and how do you separate signal from noise?
Problem-solving / case
- Our organic traffic has been flat for a year despite publishing weekly. How would you diagnose it in your first 30 days?
- A site migration is planned for next quarter. What is your checklist to protect rankings?
- AI answer features are reducing clicks for informational queries in our niche. How would you adjust our strategy?
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