Welcoming questions
- Can you tell us about yourself and show us two or three pieces of content you are most proud of?
- Which creators or brands inspire your work right now, and what do you steal from them?
Role-specific / technical competencies
- Walk us through your production process for one published piece, from idea to post.
- Which tools do you use for shooting, editing, and design, and why those?
- How do you adapt one idea into different formats for different platforms?
- How do you use performance data to decide what to make next?
- How do you maintain a consistent publishing schedule when inspiration runs dry?
Behavioural & culture fit
- Tell us about a piece of content that flopped. What did you learn from it?
- How do you handle feedback that asks you to change creative work you believe in?
- Describe how you balance brand guidelines with your own creative instincts.
Problem-solving / case
- You join us and need to produce three short videos a week with no dedicated editor. How do you set up your workflow?
- Our content gets views but few followers or leads. How would you investigate and fix that?
- Pitch us three content ideas for our brand right now, and tell us how you would measure each one.
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