About the Marketing Coordinator role
A Marketing Coordinator keeps the marketing team organized and its projects moving. They manage the marketing calendar, coordinate assets between writers, designers, and agencies, schedule content and campaigns, and handle the operational details that specialists and managers do not have time for. It is the connective tissue of a marketing department.
This is typically an entry-level to junior role and a common first job in marketing. In smaller companies, coordinators often get hands-on channel work such as posting on social media or building emails. In larger teams, the role leans toward project management: tracking timelines, chasing approvals, organizing events, and maintaining reports.
In your posting, be honest about the balance between creative work and administrative work. Ambitious junior marketers want to know they will learn real channel skills, so name the tools they will use and the growth path, for example promotion to Marketing Specialist. That single line often doubles the quality of your applicant pool.
Marketing Coordinator job description template
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Job brief
We are hiring a Marketing Coordinator to keep our campaigns organized and moving. You will own the marketing calendar, chase assets and approvals between writers, designers, and agencies, schedule content, and handle the operational detail that keeps launches on time.
This is a strong first marketing job if you are organized by instinct, comfortable chasing people politely, and curious enough to learn the channels rather than only the process around them.
Responsibilities
- Maintain the marketing calendar and keep all campaign deadlines visible to the team
- Coordinate the production of content and creative assets between writers, designers, and external agencies
- Schedule and publish approved content on social media, email, and the website
- Track project status, chase approvals, and flag delays before they become problems
- Compile weekly and monthly performance reports from analytics dashboards
- Support event planning, including webinars, trade shows, and internal launches
- Manage marketing inventory such as swag, print materials, and sales collateral
- Process invoices and help track the marketing budget
- Conduct basic market and competitor research to support campaign planning
- Keep shared drives, asset libraries, and brand files organized and up to date
Requirements and skills
- Some marketing, communications, or project coordination experience, internships included
- Organized by default, and careful with the details other people miss
- Writes and speaks clearly, including when chasing somebody for the third time
- Picks up new software quickly, from scheduling tools to analytics dashboards
- Solid with spreadsheets and the everyday office tooling
- Keeps several projects moving and reshuffles calmly when plans change
- Notices what needs doing before being asked
- A marketing, communications, or business degree, or equivalent experience
Nice to have
- Hands-on experience with an email platform such as Mailchimp or a social scheduling tool
- Basic design skills in Canva or Figma
- Event coordination experience
- Familiarity with Google Analytics
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