About the Marketing Coordinator role
A Marketing Coordinator keeps the marketing team organized and its projects moving. They manage the marketing calendar, coordinate assets between writers, designers, and agencies, schedule content and campaigns, and handle the operational details that specialists and managers do not have time for. It is the connective tissue of a marketing department.
This is typically an entry-level to junior role and a common first job in marketing. In smaller companies, coordinators often get hands-on channel work such as posting on social media or building emails. In larger teams, the role leans toward project management: tracking timelines, chasing approvals, organizing events, and maintaining reports.
In your posting, be honest about the balance between creative work and administrative work. Ambitious junior marketers want to know they will learn real channel skills, so name the tools they will use and the growth path, for example promotion to Marketing Specialist. That single line often doubles the quality of your applicant pool.
Marketing Coordinator job description template
Job brief
We are looking for a Marketing Coordinator to support our marketing team in executing campaigns and keeping projects on track. You will maintain the marketing calendar, coordinate content and design assets, schedule social posts and emails, and help compile performance reports. To succeed in this role, you should be highly organized, a clear communicator, and eager to learn hands-on marketing skills. Success looks like campaigns that launch on time, assets that never go missing, and a team that trusts you with more responsibility each quarter.
Responsibilities
- Maintain the marketing calendar and keep all campaign deadlines visible to the team
- Coordinate the production of content and creative assets between writers, designers, and external agencies
- Schedule and publish approved content on social media, email, and the website
- Track project status, chase approvals, and flag delays before they become problems
- Compile weekly and monthly performance reports from analytics dashboards
- Support event planning, including webinars, trade shows, and internal launches
- Manage marketing inventory such as swag, print materials, and sales collateral
- Process invoices and help track the marketing budget
- Conduct basic market and competitor research to support campaign planning
- Keep shared drives, asset libraries, and brand files organized and up to date
Requirements and skills
- Some experience in marketing, communications, or project coordination, including internships
- Excellent organizational skills and attention to detail
- Strong written and verbal communication skills
- Comfort learning new software quickly, including scheduling and analytics tools
- Working knowledge of common office tools, spreadsheets in particular
- Ability to juggle multiple projects and reprioritize when plans change
- A proactive attitude: you spot what needs doing before being asked
- BSc or BA in Marketing, Communications, Business, or a relevant field, or equivalent experience
Nice to have
- Hands-on experience with an email platform such as Mailchimp or a social scheduling tool
- Basic design skills in Canva or Figma
- Event coordination experience
- Familiarity with Google Analytics
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