About the Marketing Manager role
A Marketing Manager plans and executes the programs that generate awareness, demand, and revenue. They own campaigns end to end: setting goals, choosing channels, managing budgets and agencies, and reporting on what actually worked. The role connects brand building with measurable pipeline.
Marketing management spans many specialties, so scope your posting carefully. A B2B demand generation manager lives in funnels and attribution, a brand manager in positioning and creative, and a product marketing manager in launches and messaging. If the role covers everything, say so; generalist marketers exist, but they want to know what they are signing up for.
Strong candidates talk about outcomes, not just activities. In interviews, dig into how they measured campaigns, what they cut when something underperformed, and how they balanced short-term lead targets with long-term brand investment.
Marketing Manager job description template
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Job brief
We need a Marketing Manager who can turn business goals into focused campaigns and measurable demand. You will plan campaigns across channels, own the marketing budget, keep sales and product aligned with what is running, and report honestly on what each program returned.
This job is a good match if you combine creative judgment with analytical discipline and have a track record of campaigns that delivered measurable results.
Responsibilities
- Develop marketing strategies and plans aligned with business goals
- Plan, execute, and optimize campaigns across channels such as content, email, paid, social, and events
- Manage the marketing budget and allocate spend to the highest-performing channels
- Own marketing KPIs such as traffic, leads, pipeline contribution, and CAC, and report on them regularly
- Collaborate with sales on lead quality, handoffs, and campaign feedback
- Manage agencies, freelancers, and vendors to extend the team's capacity
- Oversee the production of content and creative assets that match brand guidelines
- Run competitor and market analysis to sharpen positioning and messaging
- Test, measure, and iterate: build a culture of experimentation in the marketing function
- Coordinate product launches and announcements with product and leadership teams
Requirements and skills
- Previous experience as a Marketing Manager or in a senior marketing execution role
- Demonstrable experience planning and running campaigns that hit their goals
- Solid knowledge of web analytics and marketing tools such as Google Analytics, a CRM, and an email platform
- Experience managing budgets and calculating return on marketing spend
- Strong copy instincts and the ability to give clear creative feedback
- Data-driven thinking combined with sound creative judgment
- Excellent project management and communication skills
- BSc or BA in Marketing, Communications, or a relevant field, or equivalent experience
Nice to have
- Experience in B2B SaaS or our industry
- Hands-on SEO and content marketing experience
- Experience with marketing automation platforms such as HubSpot or Marketo
- People management experience or readiness to build a team
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